Operational infrastructure for fieldwork

Your suppliers shouldn't live in your inbox.

SoftSight automates market research fieldwork operations end-to-end — AI reads your supplier quotes, negotiates CPIs, monitors live fieldwork in real time, and blocks fraudulent respondents before they touch your data. Your team stops managing emails. Your data gets cleaner. Your clients get better research.

End-to-end supplier coordinationReal-time fraud detectionBuilt inside the problem it solves

Live Fieldwork

Project · Q2 Brand Tracker

Suppliers

12

+3

In-field

8

active

Quality flags

0

clean

Cint · Panel A

On pace

$3.40

Lucid · Panel B

On pace

$3.10

Dynata · Panel C

Negotiating

$2.95

Prodege · Panel D

Blocked 14 fraud

$3.65

SurveyGuard: 14 fraudulent respondents blocked · 187ms avg

10–30%

of online survey responses are fraudulent without real-time protection

70%

of a researcher's week consumed by operational friction

<200ms

to evaluate every respondent across 15 detection layers

End-to-end

supplier coordination, from RFQ to reconciliation

The reality, today

Sound familiar?

You know there’s a better way. You just haven’t found it yet. We built SoftSight because our co-founder spent three years living this exact reality.

Then he stopped accepting it.

Your day starts with 30 supplier emails you haven’t read.

You’re negotiating CPIs with no data — just gut feel.

You find out about the quality problem after the client calls.

Why SoftSight

Worthy of the responsibility it carries.

We didn’t build SoftSight to be the biggest software company in market research. We built it because the people who protect the quality of research data — the project managers, the operations leads, the research directors — have been doing extraordinary work with inadequate tools.

And the consequences of that inadequacy are not just operational. They are real: decisions made from bad data cause real harm. Our job is to make their job possible. Not easier for its own sake — but worthy of the responsibility it carries.

See it in action

Stop managing emails. Start protecting your data.

A 30-minute demo, walked through by someone who has run the workflow you’re trying to leave behind.